The Waterfront Group of Companies
Privacy Notice

The Waterfront  Group of Companies acknowledges the importance of protecting personal information. The Personal Information Protection Act 2016 (PIPA), provides individuals with the right of informational privacy protection.

This privacy notice sets out how we use your personal information when you visit the Waterfront Group’s websites or when using our products and services. Please read this document carefully and contact us if you have any questions. By using this website you are agreeing that you have both read the document and understood its contents.

1.Who we are and contact details

The Waterfront Group of Companies consists of commercial and residential developments and associated businesses throughout the islands of Bermuda.

The Group’s registered Office is located at :

H.P. House
21 Laffan Street
Hamilton HM 09
Bermuda

Our Privacy Officer can be contacted by email at:
privacy@thewaterfront.bm
Alternatively, the privacy officer may be contacted by mail at:
Privacy Officer
The Waterfront Group – Corporate Offices
90 Pitts Bay Road
Pembroke HM 08
Bermuda

2. What are your rights?

We will do all we reasonably can to assist you with any issue arising from our use of your personal information. Your legal rights consist of the following.
You have the right:

  • to information about the use of personal information

  • of access to personal information

  • to the rectification, blocking, erasure, and destruction of personal information

  • to prevent or stop the use of personal information for advertising, marketing, and public relations

  • to prevent or stop the use of personal information that is causing or likely to cause substantial damage or distress

In the meantime, you may contact our Privacy Officer for assistance.

Please note that not all privacy rights are absolute rights. They may be subject to specific conditions and exemptions. You will also be required to provide proof of identity to access these rights.

We encourage you to come to us in the first instance but, to the extent that these rights apply to you, you are entitled to contact the Privacy Commissioner for Bermuda directly at  privcom@privacy.bm or  call 1-441-543-7748. 

3. What personal information do we use?

Depending on the products and services you request, we may collect and use information such as contact details, billing information, credit card details, preferences, boat information, and other relevant data.  We may require the use of sensitive personal  information such as health information for the use of gym, wellness or nutrition services, or information such as country of origin when booking  one of our vacation properties.

4. Why do we need your personal information?

We may use your personal information for the following purposes:

  • to enable certain functions of our website

  • to improve your website experience

  • to book a rental property Note: When booking, we may ask for the number of guests under the age of 18

  • to communicate with you

  • to provide products and services, including delivery

  • to fulfill any special requests including preferences, dietary requirements, etc.

  • to make reservations

  • to provide catering

  • to assist with the purchase of goods and services

  • to protect or defend the organisation in any legal proceeding

  • to gather website analytics to promote our business and improve user experience

  • to send emails to those who have consented to receive e-mails from any of the Waterfront Group of Companies

  • to address questions or complaints

5. What information is collected from or about children?

This Website is not intended for children, and we do not knowingly collect or use personal information from or about children in the services we provide.

In the event we learn that we have collected personal information from a child under the age of 18 without verification of parental consent, steps will be taken promptly to remove that information. If you believe that we have or may have information from or about a child under 18 years of age, please contact us at privacy@thewaterfront.bm.

6. How do we collect your personal information?

We collect your personal information directly from you by email, telephone, in person, or through the website.

7. The legal conditions for our use

The PIPA requires us to identify the legal basis for our use of your personal information.

Our legal basis for use will be:

  • your consent

  • inferred consent though your accessing our website; and/or

  • that you would not reasonably request us to “not begin or cease” using your

  • personal information

  • that you have entered into a contract or have taken steps with a view to enter a contract

8. Who has access to your personal information?

a) Our  staff

All  Waterfront  Group of Companies staff understand their obligation to maintain customer personal information subject to conditions of confidence. Only relevant staff are allowed access to customer personal information. We disclose only the personal information that is necessary to deliver the services you require to those staff members pertinent to the task.

b)  Third parties in Bermuda

We may transfer your personal information to third parties in Bermuda for the purposes of completing tasks relating to the delivery of our services, such as our IT network, reservations, or as a result of your request for delivery. When we use third party service providers in Bermuda, we disclose only the personal information that is necessary to those organisations and individuals relevant to the task. We do not sell or rent your personal information.

c) International transfers of personal information

We may transfer your personal information to third parties outside Bermuda for the purposes of completing tasks relating to  the delivery of our services. When we use third party service providers overseas, we disclose only the personal information that is necessary to those organisations and individuals relevant to the task. When your personal information is transferred to third parties overseas, we do so with security in mind and the systems that these providers have in place to protect and secure the personal information that has been sent. We do not sell or rent your personal information.

9. How long do we keep your personal information for?

We are legally required to hold some types of personal information to fulfil our statutory obligations. We will hold your personal information only for so long as it is necessary for the relevant activity, or for internal audit and quality control purposes. We review our retention periods for personal information on a regular basis.

10. Security

We seek to use reasonable organizational, technical, and administrative measures to protect personal information. We monitor the security of our systems and premises, and we review our policies and procedures on a regular basis. Information transmitted normally over the internet can never be guaranteed as 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us. Once we receive your personal information, we make all reasonable (and appropriate) efforts to ensure its security on our systems.

11. Website

a) Hosting

Our website is maintained and hosted securely in Bermuda.

b) Links

On our Website, there may be links to social media sites.  If you click on these links, please note that you are leaving  the Waterfront website. As such, our privacy notice will no longer apply.  Your interaction on these websites or social media is subject to their terms of use, privacy and other policies, not the Waterfront’s. 

12. Social media

To enhance your use of our website, we include a limited number of social media plug-ins that you may use. These plug-ins allow you to directly access social media links on the relevant network. When you open a website on which a social media plug-in is embedded (e.g., our website), the respective social network provider will use personal information regarding your visit for its own business purposes. This use is not initiated or controlled by us (neither do we have access to it or store it), but is a built-in feature of the respective social media plug-in.

Some of our social media pages allow users to submit their own content. Please remember that any content submitted to one of our social media pages can be viewed by the public, and you should be cautious about providing certain personal information (e.g., financial information or address details) via these platforms. We are not responsible for any actions taken by other individuals if you post personal information on one of our social media platforms (e.g., Facebook or Instagram). Please also refer to the respective privacy and cookie policies of the social media platforms you are using.

13.Cookies / tracking technologies

We use essential cookies to allow our website to function. We may also use non-essential cookies to improve user experience and analyze website traffic through our social media, advertising, and analytics partners.

When you visit our website, we provide a cookie settings banner to manage your cookie consent. You may at any time withdraw your consent to the use of cookies by deactivating the cookies. If you do so, some functions of the website may not work.

We use the following cookies:

  • Strictly Necessary Cookies: These cookies are necessary for the website to function. They are usually only set in response to actions made by visitors which amount to a request for services, such as setting privacy preferences or booking a stay.

  • Functional Cookies: These cookies allow our website to remember your site preferences and choices you make on the site. We also use functional cookies to facilitate navigation, track user count, session validation, identify and track users for personalization, to display content more effectively, and/ or to personalize your experience. These also include information on device type, browser, IP address.

  • Advertising Cookies: Advertising cookies allow us to track responses to online advertisements and marketing. We may implement cookies and pixels on our website which include Google site tags, pixels, floodlight tag, Meta pixel, Facebook pixels and others. Other pixels from marketing partners include web beacons and tags that track activity on the site and user conversion and remarketing.

  • Analytics Cookies: Analytics cookies help us improve our website by collecting and reporting information on how you use it. We may have pixels and tags that power Google Analytics and other third-party analytics. These tags track user content, viewing length, regional user information, what sites visitors are coming from and data that can be used in assessing user acquisition and conversion.

14. Cookie Deactivation

You may withdraw your consent to the use of cookies at any time by deactivating the cookies and can delete cookies on the browsers below:

You can find out more about cookies on www.allaboutcookies.org.

 

The Waterfront Group Privacy Notice v.1

Effective Date: January 1, 2025

On occasion we will update this privacy notice. The amended privacy notice becomes effective once published.